Observaciones
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Pattern recognition in branding
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1 min read
Is Gucci selling rubber carpets?. Read carefully, it says Gucgi. But that doesn’t matter very much to your brain, at least at first glance. Seen on a Taxi on Tianjin, China.
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Designed chaos in architecture
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2 min read
It’s taken for granted that order makes our life easier. And it’s also better known that shopping malls are created so that you have to walk a little bit to come across shops while you seek for the next escalators. What really surprised me was to know that some malls are designed to get us…
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Expectation gap
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1 min read
Expectation gap between what you think you will find in a drugstore and what you actually run into.
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Quantitative differences
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1 min read
Almost imposible to understand the quantitative differences in minutes between one sandwatch and another. The Indication should say: “5 minutes walk to the farthest boarding gate plus 5 minutes more to fully understand this graph”. Seen on Beijing’s old airport.
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Understability is overrated
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1 min read
Hieroglyphics are so fun…
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Selection process in the absence of hierarchy
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1 min read
Just try to pick one. Seen on a tech market in Hong Kong.
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Unexpected objets
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1 min read
I’ll call it a hatbrella. Seen in Hong Kong.
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The cult of mac
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1 min read
Apple es una de las marcas más reconocidas y copiadas en China. El posicionamiento siempre ha sido claro, algo cool, bueno y no precisamente barato. La diferencia es que en China, el posicionamiento está mucho más cercano a una marca de lujo de lo que en occidente podamos pensar. Un iphone tiene un coste equivalente a…
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Deseo aspiracional
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1 min read
De la marca por parecer lo que no es y del consumidor por vestir lo que no tiene. El deseo aspiracional, ese fantástico ingrediente del comportamiento humano. Visto en Yanqing, Beijing.
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