These ketchup packs made me think about the previous shapes of objects. We are surrounded by things with an evolution history. Few of them are created and used as raw, without hard modification. Even the simplest materials requires some treatment.
You’ve surely noticed that when browsing the web some ads are closely related to your previous visits to certain pages. Even if that happened days ago. Online behavior tracking have been there for some time, and boost sales enormously for an online retail business -just to mention one-.
How do you feel about that?. It’s obvious that it have some minority report alike effect, orwellian if you prefer. Does it discomfort you?. Recently I realized that it works for me as a reminder. As a pending to-do alert I have to fulfill. Weird. But in some way it push me away from completing my purchase through clicking the banner. It’s just like when you have too much attention on you from the staff in a brick and mortar store.
I would consider seriously the negative outcomes of feeling chased and the impact on brands over the sales.
Oversized ad frame. Made me turn back my head.
“Don’t stop. Continue and fill the rest of the platform”. Obey the master. Period.
Seen in Seville subway.
Just Because: Tricycle Calligraphy 水书法器 from Jonah Kessel on Vimeo.
Completely amazing. Check Hanna’s website for more videos.
Seen in Madrid.
Street signs usually require some sort of interpretation and navigation expertise. Love this exactly positioned flags.
An iPhone 5 was offered as a contest prize in August 2011. Even with no official news or release. Kind of funny.
Seen in Beijing.
AIGA alike sign in a ferry. Easily understood despite not been able to read chinese characters. I wonder how many signs (or combinations) are we familiar with due to repeated exposition during the years.