Agustín Jiménez

Observations about tech, design and people. Since 2010.

  • Please stop using the word organic

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    2 min read

    Organic is one of those words that are heavily used to reinforce any argument these days. It has some kind of positive attribute. In opposition to industrial, organic is fresh. It is cool. It’s like the word strategy. Nothing better than to spilt strategy in the middle of a sentence to show how much you…

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  • Strong individuals, weak species

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    1 min read

    Signs to avoid dirty hands at Boqueria Market in Barcelona. In terms of natural selection what makes us strong as individuals, makes us weak as a specie.

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  • Spaniards, mind your head

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    1 min read

    In a country where the red color is used for everything, red is not enough.

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  • Don’t cross the line

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    1 min read

    How thin is the boundary between an order and a recommendation?. People is guided in Hong Kong subway to walk on the left. A recommendation not always followed but as far as I’ve seen that behavior doesn’t create apparently much trouble even in rush hours.

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  • Target

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    1 min read

    Milk advertisements are usually targeted towards childhood. Not this one.

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  • Norman proof

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    1 min read

    Inspired by Living with complexity

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  • Preserve it

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    1 min read

    In China it’s common that many objets keep parts of its original package. Adhesive films, cardboards and foams are everywhere. Is this carelessness or a true will for preservation?. I’m not quite sure.

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  • Next stop: Beijing

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    1 min read

    It’s now official, by January we will be moving to Beijing. Big challenges ahead.

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  • Measurable consumption

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    0 min read

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  • Learning through negation

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    1 min read

    Prohibitions and negations as a vehicle for learning. Supermarket trolley. Seen in Madrid.

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