Preserve it

Aluminium windows from Beijing

In China it’s common that many objets keep parts of its original package. Adhesive films, cardboards and foams are everywhere. Is this carelessness or a true will for preservation?. I’m not quite sure.

Chopped tube

These ketchup packs made me think about the previous shapes of objects. We are surrounded by things with an evolution history. Few of them are created and used as raw, without hard modification. Even the simplest materials requires some treatment.

Chased by brands

You’ve surely noticed that when browsing the web some ads are closely related to your previous visits to certain pages. Even if that happened days ago. Online behavior tracking have been there for some time, and boost sales enormously for an online retail business -just to mention one-.

How do you feel about that?. It’s obvious that it have some minority report alike effect, orwellian if you prefer. Does it discomfort you?. Recently I realized that it works for me as a reminder. As a pending to-do alert I have to fulfill. Weird. But in some way it push me away from completing my purchase through clicking the banner. It’s just like when you have too much attention on you from the staff in a brick and mortar store.

I would consider seriously  the negative outcomes of feeling chased and the impact on brands over the sales.

Universal signs

Universal signs

AIGA alike sign in a ferry. Easily understood despite not been able to read chinese characters. I wonder how many signs (or combinations) are we familiar with due to repeated exposition during the years.

Power to the people, abandoned parking meters

Some days ago I found this unused parking meter near a comercial area in Beijing. It was installed about 5 years ago, but for nothing. I was told that car owners didn’t know how to use it, and didn’t care about the whole thing. Now it stands as a testimony of the locals slipshod sense for authority.

Designed chaos in architecture

It’s taken for granted that order makes our life easier. And it’s also better known that shopping malls are created so that you have to walk a little bit to come across shops while you seek for the next escalators.

What really surprised me was to know that some malls are designed to get us completely lost. They talk about it in The secret life of buildings, a great series that face how building’s shape affect us. Since watching it, I’ve been quite obsessed  analyzing path routes in every shopping mall I visit. It turns up to be kind of fun to discover every trick that architects have planned to makes us walk along the building:

  • Escalators that drives you not just one floor, but accidentally two or even more without almost noticing it.
  • Lifts that works only for some floors.
  • Levels that are only accessed by some lifts and escalators.
  • Different placement of lifts and escalator, it’s a seek and find game to spot the right one that takes you where you want.
  • Solitary escalators to which you have to walk, just to check if it’s going up or down.
  • The list continues up to the infinite…

The series can be found here:

http://www.megavideo.com/?d=XWZHIMJO

http://www.megavideo.com/?d=GHIWY73L

http://www.megavideo.com/?d=ZWP5AZOP

Thanks to Dámaris for telling about this!