Prohibitions and negations as a vehicle for learning.
Supermarket trolley. Seen in Madrid.
You’ve surely noticed that when browsing the web some ads are closely related to your previous visits to certain pages. Even if that happened days ago. Online behavior tracking have been there for some time, and boost sales enormously for an online retailÂ business -just to mention one-.
How do you feel about that?. It’s obvious that it have some minority report alike effect, orwellian if you prefer. Does it discomfort you?. Recently I realized that it works for me as a reminder. As a pending to-do alert I have to fulfill. Weird. But in some way it push me away from completing my purchase through clicking the banner. It’s just like when you have too much attention on you from the staff in a brick and mortar store.
I would consider seriouslyÂ the negative outcomes of feeling chased and the impact on brands over the sales.
This is a lift calling deck, with nonsense duplicated buttons. Remember me the double checking problem some people experiment.
Seen in Glory Mall, Beijing
Is Gucci selling rubber carpets?. Read carefully, it says Gucgi. But that doesn’t matter very much to your brain, at least at first glance.
Seen on a Taxi on Tianjin, China.
It’s taken for granted that order makes our life easier. And it’s also better known that shopping malls are created so that you have to walk a little bit to come across shops while you seek for the next escalators.
What really surprised me was to know that some malls are designed to get us completely lost. They talk about it in The secret life of buildings, a great series that face how building’s shape affect us. Since watching it, I’ve been quite obsessed Â analyzing path routes in every shopping mall I visit. It turns up to be kind of fun to discover every trick that architects have planned to makes us walk along the building:
The series can be found here:
Thanks to DÃ¡maris for telling about this!
La intrusiÃ³n mental que produce cuando pasas por delante del comercio es tremenda. Es imposible que McDonalds no te venga a la cabeza. Â¿Es esto Ã©tico?.
Salvando las distancias me recordaba a otro caso que vÃ en Marrakesh, si no recuerdo mal, donde en una calle estrecha los comercios enfrentados unos junto a otros competÃan por poner mÃºsica tecno a todo volumen, orientando los altavoces hacia el centro de la calle.
Visto en Beijing, en el centro comercial New World.
Â¿QuÃ© circunstancias deben darse para que dos elementos unidos cumpliendo cierta funciÃ³n sean percibidos como un Ãºnico objeto?, Â¿o como un objeto mejorado?. Es evidente que el Ã¡rbol (que es un ser vivo, no un objeto) dificilmente cuadra con el aditamento elÃ©ctrico. Pero Â¿y si en vez de por un Ã¡rbol la caja estuviese sujeta por una gran estaca?. Â¿HablarÃamos de estaca y cuadro elÃ©ctrico o sÃ³lo del cuadro elÃ©ctrico?. Me imagino que mÃ¡s bien de lo segundo.
Visto en Vila Real de San Antonio, Portugal.