Please stop using the word organic


Organic is one of those words that are heavily used to reinforce any argument these days. It has some kind of positive attribute. In opposition to industrial, organic is fresh. It is cool. It’s like the word strategy. Nothing better than to spilt strategy in the middle of a sentence to show how much you master the issue. Or at least to pretend it.

Organic, used for food labeling tries to say that it was produced in a certain way. The process can be eco-friendly, but not necessarily. It also can mean that no synthetic chemicals took part during the preparation (and please don’t say just chemicals).   But at the end, it is just a market denomination to differentiate the product by some kind of quality measurement. The funny thing is that sometimes it can happend to sound kind of stupid.

What’s the opposite of an organic egg?. An engineered one?, a robotic egg?. The same thing frequently takes place when you use organic at work.

– Its design approach is organic.

– Our team is organic, we can adapt.

– Your website content strategy is organic. (Double score).

It may seem cool to use organic, but actually most of the time it’s imprecise.  Don’t hide yourself beneath vague words.