Chased by brands

You’ve surely noticed that when browsing the web some ads are closely related to your previous visits to certain pages. Even if that happened days ago. Online behavior tracking have been there for some time, and boost sales enormously for an online retail business -just to mention one-.

How do you feel about that?. It’s obvious that it have some minority report alike effect, orwellian if you prefer. Does it discomfort you?. Recently I realized that it works for me as a reminder. As a pending to-do alert I have to fulfill. Weird. But in some way it push me away from completing my purchase through clicking the banner. It’s just like when you have too much attention on you from the staff in a brick and mortar store.

I would consider seriously  the negative outcomes of feeling chased and the impact on brands over the sales.

Universal signs

Universal signs

AIGA alike sign in a ferry. Easily understood despite not been able to read chinese characters. I wonder how many signs (or combinations) are we familiar with due to repeated exposition during the years.